Anna Lake Consulting https://annalakeconsulting.com/ Strengthening Business Relationships Mon, 20 Sep 2021 14:09:50 +0000 en-US hourly 1 https://annalakeconsulting.com/wp-content/uploads/2018/07/cropped-Screen-Shot-2018-07-18-at-17.48.16-32x32.png Anna Lake Consulting https://annalakeconsulting.com/ 32 32 Third year lucky! https://annalakeconsulting.com/third-year-lucky/ Mon, 20 Sep 2021 14:09:46 +0000 https://annalakeconsulting.com/?p=3145 I’ve just finished my third year in business and what a ride it’s been! It’s certainly not been easy, starting from scratch with no clients and just a handful of local business contacts, against a backdrop of Brexit uncertainty and a global pandemic. But I’m still here and business is better than ever. I’ve learned…

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]]> Why the act of gathering insight on your client experience is an important experience in itself! https://annalakeconsulting.com/why-the-act-of-gathering-insight-on-your-client-experience-is-an-important-experience-in-itself/ Tue, 11 May 2021 13:13:39 +0000 https://annalakeconsulting.com/?p=1044 Last week I received a cold call on behalf of an organisation who’d provided my business with some support. The caller asked if I’d be happy to have a conversation with them to gather feedback. As this is something I do for my clients (albeit not cold), I agreed (with the caveat that as it…

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]]> How does client listening help with marketing your accountancy business? https://annalakeconsulting.com/how-does-client-listening-fit-in-with-marketing-your-accountancy-business/ Mon, 01 Feb 2021 17:00:50 +0000 https://annalakeconsulting.com/?p=674 Client listening is a powerful and effective tool which can fit into your marketing efforts in a number of ways. 1. To inform your marketing strategy. Seeking insight from your clients, referrers and other stakeholders can help you to develop marketing messages. This helps you stand out from the crowd because your messages are based…

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]]> Subscribe to my mailing list https://annalakeconsulting.com/subscribe-to-my-mailing-list/ Mon, 30 Nov 2020 11:09:39 +0000 https://annalakeconsulting.com/?p=589 The post Subscribe to my mailing list appeared first on Anna Lake Consulting.

]]> What is the ‘Net Promoter Score’ and how can it help your business? https://annalakeconsulting.com/how-the-net-promoter-score-can-help-your-business/ Thu, 26 Nov 2020 10:49:11 +0000 https://annalakeconsulting.com/?p=568 The Net Promoter Score (NPS) was developed by Management Consultants Bain & Co and is a metric used across a number of industries to measure customer loyalty. It asks your customers one question – ‘How likely, on a scale of 0-10, are you to recommend (my product/service) to a friend or colleague?’ Those who score…

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]]> What is customer experience privilege and how do we keep ours in check? https://annalakeconsulting.com/privilege-and-customer-experience/ Thu, 26 Nov 2020 10:37:15 +0000 https://annalakeconsulting.com/?p=566 ‘Checking your privilege’ has become a buzz phrase over the last few years and even more so during 2020 when lockdown has bought into sharp focus the inequalities in this country. Inequalities between those who had gardens and countryside to enjoy and could comfortably feed their children while they were off school and those who…

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]]> Can you afford not to listen to your clients? https://annalakeconsulting.com/can-you-afford-not-to-listen-to-your-clients/ Thu, 26 Nov 2020 10:29:00 +0000 https://annalakeconsulting.com/?p=565 ‘We know our clients are happy, we already ask them’ is a comment I often hear when I tell people that I deliver client listening programmes. But do you really ask them, and I mean all of them, not just the ones you know are going to give you a glowing review? Do you ask…

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]]> Covid-19 – Should I still be marketing? https://annalakeconsulting.com/covid-19-should-i-still-be-marketing/ Mon, 27 Apr 2020 14:16:04 +0000 https://annalakeconsulting.com/?p=393 Well, what month March was. As we started the month, I think many of us had the spread of Covid-19 on our radar but few of us thought that as we go into May, we would be where we are now. The pace of change and the impact on our lives has been phenomenal. But…

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]]> Get the best from your outsourced Director of Marketing https://annalakeconsulting.com/get-the-best-from-your-outsourced-director-of-marketing/ Tue, 25 Feb 2020 15:14:39 +0000 https://annalakeconsulting.com/?p=388 Taking the decision to outsource any area of your business isn’t an easy one and marketing is no exception. You need to find someone who has the relevant experience and expertise to help you achieve (or even identify) your marketing objectives. You also want someone you like and trust and you would be happy to…

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]]> Who’s directing your marketing in 2020?* https://annalakeconsulting.com/whos-directing-your-marketing-in-2020/ Mon, 13 Jan 2020 08:52:56 +0000 https://annalakeconsulting.com/?p=386 Sometimes, those of us running our own businesses can’t see the wood for the trees. We are often so focussed on trying to do everything ourselves that we become ‘busy fools’ and don’t do anything to the high standard we would deliver to our clients or would wish for ourselves. When your business reaches a…

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